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Inoue PR and Waseda Blue Ocean Strategy Institute Tie Up on Joint Research

—Research on case studies of new market developments using business models leveraging public relations and marketing methods formulated from new knowledge amassed by Waseda University Business School—

On 1 April 2017, Inoue PR and Waseda Blue Ocean Strategy Institute (WABOSI), an academic research institution, tied up to conduct joint research. Inoue PR also provided support for the WABOSI Summit 2017, marking the anniversary of the Institute’s 10 March establishment.