About Us
Mission Statement
- Help create a more hopeful, harmonious society through public relations.
- Provide clients with high-quality consulting services based on two-way communication.
- Foster internationally minded experts instilled with a high sense of ethical discipline and creativity as well as cultivate a working environment conducive to the accomplishment of individual objectives.
Message from Chairman & CEO
Public Relations: A Key Resource for Business
Inoue Public Relations has supported the growth of key industries since our founding in 1970 by offering communication strategies suited to the times. In July 2025, we will celebrate our 55th anniversary.
Throughout our history, we’ve played a role in opening Japan’s markets to the world and supported the development of a fair and free economy. After Japan’s economic bubble burst in the 1990s, we worked with our clients to rebuild industries and promote steady, long-term gr’owth. We are proud of that legacy and honored to have contributed to Japan’s recovery.
Public relations, as we see it, is more than just media outreach or generating publicity. It’s about cultivating meaningful relationships with all stakeholders and groups connected to a company—internally and externally—to help it achieve its goals.
We believe public relations should be seen as the fifth key business resource, alongside the traditional four: people, products, money, and information. PR helps improve each of these areas. It builds stronger individuals, adds value to products through branding, helps companies use or raise funds effectively, and turns passive information into active communication through dialogue. What’s more, it connects these four elements and helps them work together efficiently. That’s why Public Relations plays such an important role in helping companies reach their goals faster and more effectively.
In today’s fast-changing world, strategic communication is more important than ever. It helps businesses understand what’s happening around them, respond to risks, and communicate clearly with the public. We see Public Relations as both a protective tool in times of crisis, and a way to move forward with confidence when opportunities arise.
Unfortunately, Japan has seen its share of corporate crises in recent years, often worsened by the lack of having proper crisis communication strategies in place. Effective public relations is grounded in ethics, two-way communication, and a strong capacity for self-correction. It’s a vital tool for navigating today’s global, multicultural business environment.
As the world becomes more connected—driven by the internet, social media, and rapidly advancing technologies like Artificial Intelligence—we are also confronted with significant global challenges including environmental degradation, shifting demographics, and rising tension between cultural inclusion and exclusion. On top of this, war and economic uncertainty are affecting people’s lives everywhere.
In this environment, businesses must rethink how they respond to global changes. Public relations is now a key part of that effort, helping companies stay informed and build trust with the public.
At Inoue Public Relations, we are committed to delivering effective, insight-driven strategies. We draw on both our real-world experience and the research expertise of our affiliated think tank, the Japan Institute for Public Relations—balancing practical know-how with academic insight.
As Japan emerges from the so-called “lost decades” of the past 30 years towards a brighter future, we look forward to continuing to walk this path together with our clients.
Takashi Inoue, Ph.D. (Public Management)
Chairman and CEO
Inoue Public Relations Inc.
Chairman & CEO’s bio
Message from President & COO
The power of public relations to achieve goals and contribute to the greater good
In 2025, Inoue Public Relations will celebrate its 55th anniversary.
Since our founding in 1970, we have championed a global approach to public relations grounded in three guiding principles: ethics, two-way communication, and the capacity for self-correction. In partnership with companies and organizations both in Japan and around the world, we have continued to promote this philosophy.
We now find ourselves in a time of rapid and unpredictable change. As societal values continue to evolve, the path forward can feel uncertain, with no single, clear direction.
At the same time, the definition of corporate value is shifting. The long-standing focus on shareholder returns is giving way to a broader, stakeholder-driven model—one that prioritizes trust, inclusivity, and long-term sustainability.
In this environment, we believe the role of public relations—a discipline for addressing societal challenges on a global scale—has never been more vital.
The scope of public relations continues to grow. In addition to media relations, which has traditionally been a key focus, there is growing demand for employee relations to strengthen engagement with staff and their families; investor relations to ensure transparent communication with investors and shareholders; government relations to help shape fair policies and new markets; and crisis management to to build resilience and preparedness.
Inoue Public Relations brings decades of experience and accumulated insight to meet these expanding demands.
We take pride in being a unique organization that values both the theory and practice of public relations. Building on our strong foundation in public relations consulting, we will continue to evolve by embracing innovation and sustainability as core values—striving to be a trusted partner and industry leader for all our stakeholders.
As always, we remain committed to our mission: To help create a more peaceful and hopeful society through public relations.
Takanori Suzuki
President and COO
Inoue Public Relations Inc.
Fact Sheet
Inoue Public Relations, Inc.
Established
July 1970
Head Office
YKB Ensign Building 12F, 4-28-4 Yotsuya, Shinjuku-ku, Tokyo
160-0004
Tel: +81-3-5269-2301
Fax: +81-3-5269-2305
Executives
- Chairman & CEO: Takashi Inoue, Ph.D.
- President & COO: Takanori Suzuki
- Senior Operating Officer: Tamotsu Okamoto
- Operating Officer: Michael Litwin
- Operating Officer & Director of Account Services: Maki Tsukada
- Operating Officer: Yuki Takano
- Corporate Adviser: Hiroyuki Tsukada
- Corporate Adviser: Waichi Sekiguchi
Membership in Professional Associations
- Public Relations Society of Japan (PRSJ)
- Public Relations Society of America (PRSA)
- International Public Relations Association (IPRA)
- Foreign Correspondents Club of Japan
- Information-Culturology Society
- Japan Association for Corporate Communication Studies
- Society of Global Business
Link to
Award
The Golden World Award Grand Prize of the International Public Relations Association in 1997 (The first time for an Asian company to win this prestigious international award)
Publications
- “Public Relations in Hyper-globalization: Essential Relationship Management
– A Japan Perspective, 2018, Routledge” [LINK] - “What is Accountability?”, written by Takashi Inoue (July 2009)
- “Public Relations” (2nd edition), edited by Takashi Inoue (April 2006)
- “An Introduction to Public Relations,” edited by Takashi Inoue (April 2004)
Contact Us
Thank you for your interest in Inoue Public Relations. We welcome any comments or inquiries.
Contact Information
YKB Ensign Building 12F, 4-28-4 Yotsuya, Shinjuku-ku, Tokyo
160-0004
Tel: +81-3-5269-2301
Fax: +81-3-5269-2305
E-mail: info@inoue-pr.com