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Public Relations in Hyper-globalization: Essential Relationship Management – A Japan Perspective (English)

“Public Relations in Hyper-globalization: Essential Relationship Management - A Japan Perspective, 2018, Routledge” ‘Communication is one of the most important tools for global leaders. No one is ...Read More

Inoue PR and Waseda Blue Ocean Strategy Institute Tie Up on Joint Research

—Research on case studies of new market developments using business models leveraging public relations and marketing methods formulated from new knowledge amassed by Waseda University Business School— ...Read More

Concur and Inoue PR Win the Double Crown: Grand Prix from Public Relations Society of Japan (PRSJ) in December, After Receiving the International Public Relations Association’s Golden World Award (GWA) Prize in July

On 7 December 2016, Concur and Inoue PR were awarded the Grand Prix by PRSJ for their deregulation program built on public relations-driven management practices. Concur and Inoue PR prevailed from amo ...Read More

Public Relations: Relationship Management, Second Edition (Japanese-language)

In today’s increasingly globalized world, we are witnesses to a wide variety of occurrences including diverse technical innovations spurred by the explosive spread of the Internet, and the growth of ...Read More