Inoue PR’s ‘COVID-19 Rapid Response Communications Manual’ Wins Public Relations Society of Japan’s Grand Prix 2020 Award

The COVID-19 Rapid Response Communications Manual, created by Inoue Public Relations, Inc. (Inoue PR) as a public service project, was selected to receive the PRSJ’s prestigious Grand Prix 2020 Award. The Manual is available free of charge to companies and organizations in Japan. This marks the first time for the PRSJ to grant the award to a public relations agency.

In April 2020, in the midst of the global spread of the COVID-19 pandemic, Inoue PR created the COVID-19 Rapid Response Communications Manual and offered it as a free download from its website. The 15-page document outlines the basic concepts and procedures for companies and organizations to collect and disseminate relevant information from a crisis management perspective. The manual was prepared under the supervision of Professor Kuniyoshi Shirai, a professor of crisis management studies at the Graduate School of Information & Communications and a leading expert in risk management and communication.

The project began as a way to offer support in a time of crisis and as a means to achieve Inoue PR’s founding philosophy of “realizing a better society through public relations.” The manual has now been provided free of charge to more than 970 companies and local governments throughout Japan. They have used the manual to create their own response policies tailored to their respective situations, as well as to improve communications internally and externally.

Upon winning the award, Takanori Suzuki, President and COO of Inoue PR, commented, “This project started with the strong desire of our employees to contribute to society through public relations in the midst of the spread of COVID-19. We are very honored to have won the Grand Prix at the PR Awards this year, the 50th anniversary of our company. Encouraged by this honor, all of us at Inoue PR will continue to work diligently toward the realization of a better society through public relations.”

The PR Awards Grand Prix was launched in 2001 with the aim of improving the quality of communication technology and promoting a better understanding of public relations in Japan. For more information on the results of the PR Awards Grand Prix 2020, please visit the PRSJ website:

※If you would like to download the COVID-19 Rapid Response Communications Manual, please submit a request using the form on the following page:
URL: (Japanese only)